Archive for February, 2012
Combining Research and Marketing
Monday, February 13th, 2012By Larry Telles I believe that most authors, new or old, don’t like to multi-task while trying to write a book. But it doesn’t have to be that way. When you multi-task you are doing more than one thing at a time. So don’t do that if it is a distraction. Research is usually done [...]
Target Market
Monday, February 13th, 2012By Dr. Mark William Cochran Fellow Authors: I’ll bet I know What Your Greatest Fear is… Marketing. Boo! The best way I have found to overcome my fear of marketing is to gain a crystal clear, specific picture of who my target market is. My target market even has a name: Dana. With that [...]